7 reasons why you MUST have your own info product
Answer this question: What’s the most common reason people get online each and every day? You probably already guessed that it’s to find information. This is so ubiquitous a quest that Google handles 400 million queries a day! So what does this mean to you? Well, this is an opportunity for your to provide what people want – information. And to earn some cash for doing it!
Info marketing explained
First of all, an info business is the least complex business possible. You create a product that provides information. And then sell it to people who want to learn the info in it. Sounds simple enough, right?
But how does it all work?
We’ve established that it’s a simple concept. However, to succeed you’ve got to provide information people want. So the key is to figure out what people want. How do you do that?
One easy way to figure it out is with a simple search. Head over to ask.com or Yahoo! answers and look at the questions being asked there. You want to find something a lot of people are asking about. Something that most people don’t already know. And solve the problem for them by writing an info product on it.
Think about this:
If you’re worried about how to write and ebook. Think about this: An info product is just a bunch of articles strung together. So instead of sitting down to write the whole thing. Just write some articles for your blog. And when you have a collection, flesh them out, add to them and voila! You’ve got an ebook.
Why info products? Funny you should ask . . . Here are 7 reasons for you:
1. Simplicity and ease
An info product business runs on auto-pilot. There is almost no support. So you can just set it up and let it run. It’s like having an automated cash machine.
You don’t have any inventory. You never have to deal with shipping. Your business is 100% digital.
2. Product combos
After you’ve created a few ebooks. You can just combine them into a more expensive product. It’s very easy to package multiple ebooks together as one new one. And you’ll be able to charge much more for this “new” product. There’s greater perceived value in a single big course. Instead of several small ebooks.
3. Private label right
You can grant other people resell rights to your own products. Resell rights are very hot right now, because most people simply don’t have the time, money and effort it takes to create their own products. And the best part is you can charge double, even triple your selling price for resell rights!
4. Leverage
It’s your content, so you can use it in as many different ways as you want. Break it apart and create a multi-part email series with it. And build an email list that you can sell other products to.
5. More leverage
Don’t stop there . . . break it into several smaller reports. These reports can then become lead generators for your ebook. You can make these low cost or even free. And it still benefits you because it in a lead-in for the main product. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Which brings us to…
6. An army of affiliates
This is one of the biggest reasons of all. Once you have your own product. You can get other people to promote it for you. Wouldn’t it be nice to have a bunch of other people doing your marketing for you? You can’t do this unless you have your own product.
7. Joint Ventures
I’ve saved the best for last. Joint ventures are the biggest short cut to success known to man. So, I’d say this is the most important reason to have you own products. Without your own products, you can’t do JVs.
Summary
If you don’t want to sell digital products by now, then you haven’t been paying attention. With your own info product you can write your own ticket. Because it’s your business and you control it. So just get started:
- Visit an “answers” site
- Discover what questions are being asked
- Write about the answers
Don’t make info product creation any more complicated than that. And in no time you’ll have an info product ready to go.